10th January 1962

Specialities

The development of the recording industry brought about specialities, which took the form of recordings being presented on a variety of materials. Songs were pressed on postcards and PVC foils, which were mostly attached as supplements to magazines. POP magazine in the UK, for instance, presented on such flexi discs samples of new records and interviews with musicians and singers. Supraphon too embraced this trend, and went on to produce several sets of postcards with audio recordings, which were sold in a special envelope bearing the label’s iconic logo – a lion with a lyre.